Pinch me! No, don't! I want to ride this surreal wave for as long as possible. You may ask, what's going on, Mel? Well, I'll tell ya.
I'm in Nordstrom's first-ever Canada-wide advertising campaign. Gaaaa! Picture me happy dancing around the room when I was asked, the Mel football touchdown dance, as it were, not a pretty sight. Be glad there's no video footage or a soundtrack, which would go something like this, "Oof, oof, ouch," as I ran into furniture.
Of course, I should be droll and say, Oh, pfft, another campaign? Pulleeeze, make the carousel stop. I need another break in St. Tropez STAT. Pick me up in the yacht at eight. And shoo those pesky paparazzi off the driveway!
Just so you're not confused, Mel in the red dress is BEFORE, normal-sized head; Mel in the suit is AFTER, swelled head. (Campaign launch party, Broadview Hotel, Toronto, Aug 27)
This campaign is called True Nord, which is a clever play on words: Nord, short for Nordstrom, and nord, French for north. The team flew me into Toronto for several days last month and put me up at a fine hotel, then flew me in again for the launch party earlier this week.
What did I have to do in this project? Well, try on new, fabulous Nordstrom clothes, pose like mad, and act, just a little. Oh, and get paid for it. Hahaha.
There are several key points I learned from this experience I'd like to share with you.
1. Being in an ad campaign is a lot like being a secret agent
You're not allowed to talk about it. This was verrrry difficult. Someone would ask me, "What'sup, Mel," and I'd shrug and mumble, "Oh, you know, same 'ole, same 'ole," maybe jingle the keys in my pocket or look up and comment on the weather, while inside I'm screaming my head off with excitement.
Now I know why secret agents can be tortured souls - they get a big break and they're not allowed to say anything. Next time you ask your friend, "Hey, what'sup," and she shrugs and says, "Oh nuthin'," you'll have to ask yourself, whoa, is she in an ad campaign?!
2. It takes a village to look good
Hairstylists, makeup professionals, style/wardrobe gurus, executives, creatives of all sorts. It was incredible being surrounded by so much talent, all top of their field. So, yes, it took a village to make me camera-ready.
But what was so cool is how everyone on set and off brought their personal best to the project, not merely to do their own job well, but to bring out the best in their colleagues too, like they did with my makeup, hair, and wardrobe. There were ricochets of positive energy everywhere. True teamwork on every level. So impressive.
3. I am proud to be Canadian
The True Nord theme of the campaign really made me think about Canada and what it means to me. I shamefully admit that I had forgotten the words to our national anthem because they have changed through the years, so I looked them up on Wikipedia. Imagine my delight to discover that four of the song's ten lines have exclamation marks. Vindication! I use !!!'s all the time because it's in my friggin' blood, people!!
Also, the campaign showcases how Canada is inclusive, diverse, and welcoming. Right on! Other keywords enshrined in our anthem are in there too, such as "strong and free." I celebrate all of this. Plus, Canada grows the best comedians. I think there's even a statistic for that in our GNP.
4. Friends make everything better
Yeah, I always knew this, but the point really hit home at the launch party. Shelley of Forest City Fashionista bused in from London, Suzanne of Suzanne Carillo drove in from across town, and Patti of Not Dead Yet Style flew in all the way from Florida. What a night we had celebrating each other, dreaming big, laughing, and taking pictures. Suzanne did a write-up here. Shelley did a write-up here.
Patti, Suzanne, me, Shelley taken with Suzanne's selfie stick. Hurray! The only photo of us together. Check their blogs and IGs for more photos. And the Nordstrom website/IGs.
We met in my room at the Broadview Hotel beforehand and Suzanne surprised us with celebratory drinks and gourmet chips. She knows me so well! After the party, we went to a nearby restaurant for a late-night bite.
On the way out, I heard crickets and cicadas in the park across the street - absolute magic. It's been a long, long time since I've heard them as they seem to have abandoned downtown Vancouver. So friends and bugs, it doesn't get much better than that.
True Nord commercial
This campaign speaks to my heart - it emphasizes such a great message of hope and acceptance. I was thrilled that they included me, an "oldster," (word from Lost in Space TV series, 1968, "Promised Planet") who is also from Canada's West Coast.
It was a privilege to be in a scene with Harjas Singh and his "daughter," Estelle Habermayer, which was filmed while riding a streetcar through Toronto. I couldn't even make this stuff up. There is a multitude of people whom I thank from the bottom of my heart for making this experience possible.
Below are a few photos from the pre-party and party taken by Suzanne and Shelley. I was too busy working the room, as they say in the biz, to remember my camera.
With model/stylist Mirian Njoh. She is a designer and sewist as well.
With Ishie Wang
True Nord cast with Michelle, Nordstrom Canada Executive VP, next to me
Patti, Shelley, Suzanne
Patti, Suzanne, me still with clips in my hair
It's the end of a long day. A framed photo from Nordstrom worn as badass necklace. They also gave all of us bottles of champagne when we left the party.
And that's my story, folks, or one small part of it. I've been feeling squished in my blogging lately, needing to keep all of this news under wraps, cloak and dagger. Consider this post a big exhale, a great big satisfying exhale. Now you know.
What else have I been up to? "Oh, nuthin'." Jingle, jingle. "Nice weather we're having."
I'll link up this amazing outfit, which is also from Nordstrom, to Patti at Not Dead Yet Style and her Visible Monday, and Catherine at Not Dressed as Lamb and her #iwillwearwhatilike. See you's guys there!
Exhale!!!! ←Exclamations because I'm Canadian, eh? Has anything caught your breath lately?
